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What You Need To Know:

Bernstein Law Firm Inks "Call Sam Studio" Naming-Right Deal with Fox Sports Detroit

Crain’s Detroit

October 1, 2009

The ubiquitous "1-800 CALL-SAM" advertising slogan of the Southfield-based Sam Bernstein Law Firm is about to become even more a part of the Detroit pro sports-watching experience.

Southfield-based FOX Sports Detroit has constructed a high-definition, all-digital studio and the Bernstein firm has inked a naming-rights sponsorship deal to call it the "Call Sam Studio." Terms of the deal, which is for multiple years, were not released.

Fox Sports Detroit will use the facility to produce its pregame, intermission and postgame shows with hosts John Keating and Mickey York for Red Wings, Pistons and Tigers games. The studio debuts at 7:30 p.m. today for the Red Wings’ season preview show.

Having the firm name on the studio is a brand awareness boon because between the three teams there will be 300 games over a year, said attorney Mark Bernstein, whose family founded the firm in 1967.

"We became convinced that sports is a way powerful vehicle to reach this community. There are very few places in an increasingly fragmented media market to reach a lot of people at one time," he said.

Talks between the firm, which advertises on every local channel and in a variety of other mediums, began about four months ago, Bernstein said.

The firm doesn’t plan to create any sports-themed ad sports as part of the deal, but intends to shoot new creative to fill ad inventory over the coming year, he said. The firm does all of its creative in-house.

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Our Clients:

"The Bernstein family of lawyers . . . I trust them, I believe in them, and you can too."

"You can really talk to the Bernstein family of lawyers. They are good people you can trust."

"The Bernsteins took care of me and my family. The Bernstein Law Firm put me first. The Bernsteins are great lawyers."

"If you need legal help, then you need to call the Bernsteins - the Bernstein Law Firm."

"The Bernstein Law Firm worked tirelessly to get me the compensation I deserved."

"I wanted to put the history and experience of three generation of Bernstein lawyers to work for me. And it worked."

"The Bernstein family treated me like I was family. Fighting for me. The Bernstein Law Firm was with me every step of the way."

"The Bernstein Law Firm fought for me and got me results."

"I called the Law Offices of Sam Bernstein. It was the best call I ever made."

"Sam Bernstein fought for my rights, stayed with it, and never quit."

"Sam's office did what they said they would do."

"I knew I needed help in the fight. I knew I shouldn’t do this on my own. I Called Sam. Sam fought for me and got results."

"I talked to Sam personally about my case…Sam Bernstein's office does it right."

"When I got hurt…I knew I needed a well-established law firm with substantial resources and experience."

"After my auto accident…I didn't really know what to do…I Called Sam. I'm glad I did."

"I Called Sam Bernstein. I needed a strong, trustworthy firm with a national reputation."

"After my son's fatal accident…I called his office. His office visited me at home and answered all of my questions. His firm is protecting my legal rights."

"I didn't know where to turn until I called Sam. Sam's office went right to work for me…I would strongly recommend Sam Bernstein."

"These are good people, working hard, to help those who need support through tough times. I am proud to know the Bernstein's and call them my friends."

"It was me against a large corporation. I knew I needed a tough smart attorney fighting for me. I'm glad I called Sam."

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Our Results:

Car/Truck Accident
$3,000,000
A truck driving recklessly and at an excessive speed strikes our client. Our client suffered catastrophic injuries.

Medical Malpractice
$2,875,000
Medical malpractice involving general anesthetic of a young child during surgery. Our client suffered severe and permanent brain damage.

Car Accident
$2,700,000
Our client's vehicle was rear-ended by a bus. Our client suffered a Closed Head Injury (CHI), coma condition, internal bleeding, and spinal trauma.

Burn Injury
$2,200,000
An explosion occurred while pumping gas. The explosion was caused by the gas station. Our client suffered major burns.

Burn Injury
$2,150,000
Our client, a young girl, suffered electrical burns resulting in permanent scarring.

Car Accident
$2,000,000
Our client died as a result of multiple injuries caused by a car accident.