Michigans Personal Injury Law Firm
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Bernstein Law Firm Inks "Call Sam Studio" Naming-Right Deal with Fox Sports Detroit
Crain’s Detroit
October 1, 2009
The ubiquitous "1-800 CALL-SAM" advertising slogan of the Southfield-based Sam Bernstein Law Firm is about to become even more a part of the Detroit pro sports-watching experience.
Southfield-based FOX Sports Detroit has constructed a high-definition, all-digital studio and the Bernstein firm has inked a naming-rights sponsorship deal to call it the "Call Sam Studio." Terms of the deal, which is for multiple years, were not released.
Fox Sports Detroit will use the facility to produce its pregame, intermission and postgame shows with hosts John Keating and Mickey York for Red Wings, Pistons and Tigers games. The studio debuts at 7:30 p.m. today for the Red Wings’ season preview show.
Having the firm name on the studio is a brand awareness boon because between the three teams there will be 300 games over a year, said attorney Mark Bernstein, whose family founded the firm in 1967.
"We became convinced that sports is a way powerful vehicle to reach this community. There are very few places in an increasingly fragmented media market to reach a lot of people at one time," he said.
Talks between the firm, which advertises on every local channel and in a variety of other mediums, began about four months ago, Bernstein said.
The firm doesn’t plan to create any sports-themed ad sports as part of the deal, but intends to shoot new creative to fill ad inventory over the coming year, he said. The firm does all of its creative in-house.
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Bernstein Video Law CenterOur Clients:
Our Results:
$3,000,000
A truck driving recklessly and at an excessive speed strikes our client. Our client suffered catastrophic injuries.
$2,875,000
Medical malpractice involving general anesthetic of a young child during surgery. Our client suffered severe and permanent brain damage.
$2,700,000
Our client's vehicle was rear-ended by a bus. Our client suffered a Closed Head Injury (CHI), coma condition, internal bleeding, and spinal trauma.
$2,200,000
An explosion occurred while pumping gas. The explosion was caused by the gas station. Our client suffered major burns.
$2,150,000
Our client, a young girl, suffered electrical burns resulting in permanent scarring.
$2,000,000
Our client died as a result of multiple injuries caused by a car accident.
$3,000,000
A truck driving recklessly and at an excessive speed strikes our client. Our client suffered catastrophic injuries.
$2,875,000
Medical malpractice involving general anesthetic of a young child during surgery. Our client suffered severe and permanent brain damage.
$2,700,000
Our client's vehicle was rear-ended by a bus. Our client suffered a Closed Head Injury (CHI), coma condition, internal bleeding, and spinal trauma.
$2,200,000
An explosion occurred while pumping gas. The explosion was caused by the gas station. Our client suffered major burns.
$2,150,000
Our client, a young girl, suffered electrical burns resulting in permanent scarring.
$2,000,000
Our client died as a result of multiple injuries caused by a car accident.
