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On October 1, 2009, FOX Sports Detroit and The Sam Bernstein Law Firm announced the partnership of a new all-digital high-definition studio that will serve as a common enhancement to the network’s live coverage of Detroit Pistons, Detroit Red Wings and Detroit Tigers games.
The Call Sam Studio features reports from FOX Sports Detroit hosts, including John Keating and Mickey York before, during, and after live game coverage. It will consistently feature an exclusive multi-year sponsorship by The Sam Bernstein Law Firm, Michigan’s leading personal injury law firm, known for decades by its 1-800-CALL-SAM phone number and www.callsam.com website.
Located within the network’s Southfield headquarters, the facility is the first fully-equipped studio in FOX Sports Detroit’s 12-year history and provides a new element to its comprehensive coverage of the Red Wings, Pistons and Tigers.
“The opening of the Call Sam Studio was a major milestone for our network and enhances the local access and coverage that fans crave and deserve,” said Greg Hammaren, Senior Vice President/General Manager, FOX Sports Detroit. “Thanks to the welcomed support of the Bernstein family and The Sam Bernstein Law Firm, we are able to have a readily identifiable brand for our studio, while providing the client with a unique market platform for more than 300 dates a year.”
“With a three generation history of lawyers serving clients across Michigan, we understand the important role our sports teams play in our lives here in our state,” said attorney Mark Bernstein of The Sam Bernstein Law Firm. “Through this partnership with FOX Sports Detroit, our family can strengthen our connection to sports fans because we’re fans too. Plus, in the fast-changing media environment, we are always looking for new ways to connect with the people of Michigan who need our help.”
The Call Sam studio made its debut as part of the Red Wings’ home opener telecast on FOX Sports Detroit, Thursday October 8, 2009 at 7 p.m.
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